Social Responsibility

AIA Worldwide has responded to the global development of the corporate conscience by developing programmes to manage advertising standards, ethics, human resources and environment performance.


As an absolute minimum, we comply with all laws, regulations and codes of advertising practice. All advertising we produce presents our clients’ businesses fairly and accurately, complies with the relevant laws and codes of practice, and reflects changing public attitudes to taste and decency.


Privacy and data protection are key issues for companies and we aim to meet best practice standards. We have policies on how data should be handled and comply with all applicable privacy and data protection laws and codes of practice.

Human resources

Our employees are a key differentiator; it is their talent that enables us to meet and exceed our clients’ expectations. In order to recruit the best people, we invest a significant proportion of our revenue in developing and rewarding employees. We are committed to creating an inclusive workforce culture where people from all backgrounds can flourish. We invest in exchange schemes, secondments and high-quality training to enable our people to gain new skills, keep up with changes in our industry and advance their careers.


Our environmental impact is modest. However, our priority is to reduce our carbon footprint, mainly from office consumption and business flights, and we are implementing plans for waste reduction. We look for opportunities to purchase sustainable goods and services, and work with suppliers who meet high standards on CR.

Social investment

AIA Worldwide has a tradition of supporting charities through direct cash donations and pro bono work – providing communications services to charities at little or no cost.

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